Ascential Growth Coaching Platform

The problem

A startup set out to build a premium SaaS platform for sports coaches that centralizes scheduling, client management, payments, and business operations. The goal was to create an intuitive experience where coaches could onboard quickly, manage their availability, invite clients, accept online payments, and eventually expand into messaging, workout management, and digital marketing features. Development was planned in phases, with an MVP focused on core scheduling, payments, and coach/client visibility before expanding into advanced functionality.

What we built

Developed the MVP architecture for Ascential Growth, a multi-role coaching platform designed to simplify business operations for sports coaches. The solution includes automated coach onboarding, subscription payments through Stripe, profile creation, client invitations, role-based portals, and a premium scheduling experience inspired by Calendly but fully integrated within Softr. Coaches can configure recurring availability, booking preferences, session limits, buffers, and client capacity while clients receive secure invitations to create accounts and book appointments. The platform architecture incorporates Airtable as the operational database, Supabase for scheduling capabilities, Make.com for workflow automation, and custom React components embedded within Softr to deliver an enhanced scheduling experience. Future roadmap phases include client messaging, SMS reminders, workout management, Meta Ads integrations, digital marketing tools, onboarding videos, and advanced automation while maintaining a scalable SaaS foundation for long-term growth.

• Automated coach onboarding into a role-based portal.
• Stripe subscription payments for coaches.
• Recurring availability with booking preferences, session limits, buffers and client capacity.
• Secure client invitations to create an account and book.
• Scheduling built as custom React inside Softr rather than an embedded third party.
• Separate portals for coach and client roles.

How we built it

Airtable is the operational database, Supabase carries scheduling, Make.com the workflow automation, and custom React components sit inside Softr for the booking experience. Scheduling is the reason for the React work: a Calendly-grade interface that stays inside the product instead of handing the client to another tool.

Messaging, SMS reminders, workout management and the marketing integrations are roadmap rather than delivery. What shipped is the MVP architecture: onboarding, payments, availability and the two portals.