Cookie Policy

Effective date: 6 September 2025

This Cookie Policy explains how PortalCrafter uses cookies and similar technologies on portalcrafter.com.

(1) What are cookies?

Cookies are small files stored on your device. Similar tech includes pixels, tags, SDKs, and local storage. They help websites function, remember preferences, and understand usage.

(2) How we use cookies

Strictly necessary: core site functions, security
Performance/Analytics: Google Analytics 4 via Google Tag Manager
Advertising/Retargeting: Meta Pixel/Conversions API, Google Ads
Functionality: remember preferences and campaign source

(3) Cookie categories and consent

We use four categories of cookies:

Strictly necessary — required for the Site to function (e.g. security, session). These cannot be disabled and do not require consent.
Performance/Analytics — measure how visitors interact with the Site so we can improve it. Requires your consent in jurisdictions where consent is required.
Advertising/Retargeting — show relevant ads and measure ad effectiveness across third-party platforms. Requires your consent in jurisdictions where consent is required.
Functionality — remember preferences and campaign source for a better experience. Requires your consent where applicable.

You can accept or reject non-essential cookies at any time through our cookie banner or by adjusting your browser settings.

(4) Specific cookies we use

The following are the main cookies dropped on portalcrafter.com. This list may update over time as we add or change tools.

Strictly necessary:

Session cookies set by our hosting provider — expire when you close the browser
Security cookies — expire at end of session

Performance/Analytics (Google Analytics 4 via GTM):

_ga — distinguishes unique users, expires 2 years
_ga_[CONTAINER_ID] — session state, expires 2 years
_gid — distinguishes users, expires 24 hours

Advertising/Retargeting:

_fbp (Meta Pixel) — tracks ad performance, expires 90 days
_fbc (Meta Pixel) — stores click identifier, expires 90 days
_gcl_au (Google Ads) — conversion tracking, expires 90 days

Functionality:

UTM parameter tracking — stored in browser local storage, retained per session/preferences
Campaign identifiers (gclid, fbclid) — retained per session

Third-party (set when you interact with embedded services):

Calendly cookies — set when you book a discovery call (expire per Calendly's policy)

(5) Your choices

Cookie banner: Use it to accept/reject non-essential cookies at any time.
Browser controls: Block/delete cookies via your browser.
Analytics opt-out: Install Google's Analytics opt-out add-on.
Ad preferences: Manage interest-based ads in your Google/Meta accounts.
Global Privacy Control (GPC): We honor applicable GPC signals where supported.

(6) Contact

Questions about cookies: hello@portalcrafter.com