Privacy Policy

Who we are

This Privacy Policy explains how PortalCrafter ("we", "us", "our") collects, uses, and shares personal information when you visit portalcrafter.com (the "Site") or interact with us.

Questions? Email hello@portalcrafter.com or write to: Lakshcorporation LLC, 1821 Meadow Ridge Dr, Flower Mound, TX 75028, USA.

(1) Information we collect

You provide to us

• Contact details: name, email, phone, company, role
• Messages, files, or forms you submit
• Booking details when you schedule via Calendly (time, meeting metadata)

We collect automatically

• Device/usage data: IP, browser, OS, pages viewed, timestamps
• Campaign identifiers: UTM parameters, gclid, fbclid
• Cookies and similar technologies (see our Cookie Policy)

From partners (where permitted)

• Analytics/ad platforms (e.g., Google Analytics 4 via GTM, Meta Pixel)
• CRM, email, scheduling, and automation tools
• Optional business enrichment (firmographic data)

(2) How we use information

• Provide, operate, and improve the Site and our services
• Respond to inquiries, schedule and run consultations
• Analytics & measurement (aggregate reporting in GA4)
• Advertising & retargeting on Google/Meta (consistent with your choices)
• Security, fraud prevention, legal compliance

(3) Legal bases (EEA/UK where applicable)

• Consent (non-essential cookies/marketing)
• Contract (to deliver requested services)
• Legitimate interests (security, analytics, service improvement)
• Legal obligation (tax/regulatory requests)

For California residents, we collect personal information as permitted under the California Consumer Privacy Act (CCPA) for business purposes, including providing services, marketing, and operational uses.

(4) How we share information

We share personal information with:

• Service providers/processors: hosting, analytics (GA4/GTM), advertising (Meta Pixel/Conversions API, Google Ads), email, scheduling (Calendly), CRM/helpdesk, and security vendors—only to perform work for us
• Professional advisers (legal/accounting)
• Authorities when required by law
• Business transfers (merger, acquisition, asset sale)

We do not sell personal information. Some advertising may be deemed "sharing" or "targeted advertising" under certain laws. See Your Choices below for more information.

(5) Retention

• Contact/lead records: for the relationship + a reasonable backup/archive period
• Campaign identifiers (UTMs/gclid/fbclid): typically up to 24 months
• Analytics (GA4): typically 14–38 months (per GA4 settings)

We may retain longer if required by law or to resolve disputes.

(6) International transfers

If data is transferred internationally, we use appropriate safeguards (e.g., Standard Contractual Clauses) where required.

(7) Your rights

Depending on your location, you may have rights to access, correct, delete, object/restrict, port your data, and withdraw consent (where processing is based on consent). California residents have the right to opt out of the sale or sharing of personal information and request deletion of their personal data.

To exercise rights, email hello@portalcrafter.com with "Privacy Request".

(8) Your choices

• Cookie/Tracking controls: Use our cookie banner or browser settings to manage non-essential cookies. You can use Google/Meta ad preferences and Google's Analytics opt-out add-on.
• Email marketing: Unsubscribe from emails or contact hello@portalcrafter.com.
• Global Privacy Control (GPC): We honor applicable GPC signals where supported.

(9) Security

We use appropriate administrative, technical, and physical safeguards (e.g., encryption in transit, access controls). No method is 100% secure.

(10) Children

The Site is not intended for children under 16 (or the age of consent in your region). We do not knowingly collect data from children.

(11) Changes

We may update this Policy periodically. We'll post updates here with a new "Effective date."

(12) Contact

All inquiries, privacy/data requests, security reports, and general questions:

Email: hello@portalcrafter.com
Postal: Lakshcorporation LLC, 1821 Meadow Ridge Dr, Flower Mound, TX 75028, USA