The tell is always the same: somebody re-keys the same information into two systems, or a step only happens because a person remembers it. We automate those, using Airtable's own automations where they are enough and Make or Zapier where they are not, with the error handling that decides whether an automation is dependable or just usually fine.
Airtable automation runs the repetitive steps your team currently does by hand: creating records, sending notifications, updating statuses, and moving data between Airtable and other tools. Airtable's built-in automations cover simple cases; Make or Zapier handle multi-step logic, error handling, and anything crossing several systems.
A new record triggers the folder, the welcome email, the kickoff task, and the calendar invite, in order, without anyone driving it.
Airtable and your CRM, invoicing tool, or support desk kept in step, so the same fact is never entered twice or disagreed about.
Stripe events writing back to Airtable so paid, overdue, and refunded reflect reality rather than someone's memory of it.
Slack or email notifications when something crosses a threshold or stalls too long, including when the automation itself fails.
A focused set of automations around one workflow usually fits Automation Starter at $2,500 over 10 days. Most engagements land in Automation Pro at $5,500 over 3 weeks, covering multi-step Make or Zapier scenarios, third-party integrations, and proper error handling. Automation spanning many systems moves up to Custom Build.
Fixed price and date agreed before we start · You own the Airtable base and everything else we build
Full breakdown on the pricing page.
We map the workflow and identify which steps are repetitive, which are error-prone, and which are worth automating at all.
We build the automations, then deliberately fail them to check the error handling behaves before they are anywhere near your live data.
We switch them on, monitor the first runs, and hand over documentation of every scenario and what it touches.
Airtable's built-in automations are free and fine for single-step work inside one base. Make handles branching logic, loops, and error handling far better and usually costs less than Zapier at volume. Zapier wins on breadth of integrations. We pick per workflow rather than standardising on one, and we say which we used and why.
That is most of the work, and it is what separates an automation you can depend on from one that is usually fine. We build retries where a retry is safe, and alerting where it is not, so a failure reaches a person instead of going unnoticed.
Yes. We audit the base first, because automation built on a base that was never designed tends to encode the existing mess. If the schema is the real problem we say so, and quote the fix separately rather than automating around it.
Yes. They live in your Airtable, Make, or Zapier accounts, documented, and you can change or switch them off without us.
StripeIf you take payments from customers and pay out to vendors after keeping your cut, the admin never stops. We build portals where vendors onboard themselves, get paid automatically on your rules, and see their earnings, balance, and fees without ever emailing you. Here is how it works.
SoftrThe fear behind this question is always the same: "will I have to abandon the tools that already work?" No. Softr connects to your existing stack three ways, natively, through the database, and through automation bridges, and here is the plain-language map of which way fits what.
AirtableAirtable's real superpower is not the grid, it is how naturally it sits in the middle of a stack. Four connection routes, built-in integrations, sync, automation bridges, and the API, cover nearly everything, and here is the plain-language map of which route fits which job, plus one warning.
Tell us what you need and we'll reply with a fixed quote — usually within 24 hours.
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