Every athlete.
Every coach.
One live platform.
Profiles, matching, subscriptions and recruiting funnels running on one platform, built around how your program actually works rather than how a generic marketplace template expects it to.

Sound familiar
Problems we hear every week.
Why Portalcrafter
Built for your program. Not the average one.
Off-the-shelf sports software is built for the average club. This is built for yours.
Two-sided matching
Off-the-shelf
Manual introductions
Portalcrafter
Built in
Sport-specific profiles
Off-the-shelf
Generic fields
Portalcrafter
Your stats
Subscriptions tied to listings
Off-the-shelf
Separate billing
Portalcrafter
Stripe linked
Funnel analytics
Off-the-shelf
Basic counts
Portalcrafter
Stage by stage
White-labeled under your domain
Off-the-shelf
Their branding
Portalcrafter
Your brand
Built around your exact workflow
Off-the-shelf
You adapt to it
Portalcrafter
Built for you
What we build
Four front doors. One system.
Athletes, coaches, families and admins each get their own branded login, and every profile, match and subscription lives in the same database.
Athlete profile
Athletes and families build a profile with stats, video and goals, then track which coaches or programs have viewed or responded.
Coach and trainer portal
Coaches list their services, manage their profile and subscription, and respond to athletes from one dashboard instead of their DMs.
Matching and discovery
Search and filters built around your sport and positions, so the right athletes and coaches find each other without an admin in the middle.
Admin dashboard
Signups, subscriptions, matches and funnel drop-off by stage, so you can see where athletes stall and fix it before they churn.




Proof
Sports platforms we've shipped.
Every build above is a permissioned client portal on Softr and Airtable. See the full portfolio with the brief and outcome for each, what each package costs and includes, or how we handle your customers' data.
Ready to build it right?
Fixed price. Fixed date. You own everything we build — the Airtable base, the Softr frontend, and every automation we configure.
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