Lead routing, agent pipelines, listings and transaction milestones running on one system, built around how your brokerage actually closes deals rather than how a generic CRM expects it to.
Eight things brokers tell us on the first call, and what each one looks like after launch.
Leads sitting unassigned in a shared inbox
Routed to the right agent by area and price band, in seconds
Deals tracked in each agent's own spreadsheet
One pipeline across every agent and office
No view of the pipeline across the brokerage
Every deal by stage and by agent, live on one screen
Listing details retyped into three portals
Written once, published everywhere you own
Commission splits calculated by hand
Splits calculated on the deal record, not in a spreadsheet
Transaction documents chased by email
Uploaded straight to the transaction they belong to
Buyers and sellers calling for updates
They follow every milestone in their own portal
Software that doesn't fit your workflow
Built around how your brokerage closes deals
Agents, brokerage leadership, buyers and sellers each get their own branded login, and every enquiry the site captures lands in the same database.
Pipeline by stage across every agent, lead source performance, deals closing this month and commission owed, in one view instead of a month-end roll-up.
No chasing agents for updates and no month-end spreadsheet. You see what is stuck and who needs help while there is still time to save the deal.
Each agent works their own pipeline: assigned leads, next actions, viewings booked and active listings, without waiting on the office to update a spreadsheet.
The first agent to call back usually wins the buyer. New leads land here in seconds, already assigned, so nobody waits for the office to forward an email.
Listings are written once and published to your branded site, and every enquiry routes to the right agent by area, price band or round robin.
No retyping the same listing in several places and no mismatched prices. Every enquiry goes straight to the right agent by area or price band.
Buyers and sellers follow their transaction milestones, upload what is asked for and see exactly what is outstanding, instead of calling for an update.
Fewer "any news?" calls for your agents, and clients can see the work being done for them.
Your team and clients never see our name or a vendor’s. The same system, dressed as your business.
Off-the-shelf real estate CRMs are built for the average brokerage. This is built for yours.
The brief, the stack, and the problem solved.
A public listings site and buyer portal for an estate agency. Buyers browse 30 listings by neighbourhood, open a home, book a viewing and make an offer online, then track it in a buyer account. Sellers get their own gated area.
Advanced media-management and map-location customization for a Softr real estate portal, powered by Google Cloud infrastructure.
Multi-tenant CRM and lead-management SaaS for real estate agents and brokerages, stabilized from beta and scaled with integrations and automation.
60+ clients since 2023. Here are three of them, word for word.
“Vaibhav saved me. I tried everything to fix my Softr/Airtable portal and he got it sorted straight away, at a very reasonable rate. He finished exactly when he said he would and was great to deal with. I plan to hire him again for future automations.”
“Vaibhav delivered outstanding work on a complex automation and dashboard project. He's solution-oriented, communicates clearly, and consistently delivers high-quality results. The integration across Softr, Airtable, Make.com and Stripe was handled professionally and efficiently. Highly recommend.”
“Vaibhav delivered on a very tight timeline and got our Softr app polished and launch-ready. He handled multiple pages and made sure the product felt consistent and mobile-first. Communication was clear, and he had a strong eye for UI/UX. Would hire again.”
The same four phases as every Portalcrafter build.
Walk us through how the work runs today. Fixed quote in 24 hours, mutual NDA on request.
Clickable wireframes, the Airtable schema and role permissions. You sign off before we build.
You watch it come together on staging, with your own data, users and rules.
Your domain and branding, a training session for your team, and support after go-live.
The same four packages as every Portalcrafter build. Each card says what it means for a business like yours, so you can see where you land before the call.
Best for solo founders, small teams
For a brokerage: one portal for one audience, like a buyer portal for a single office.
Fixed price and date agreed before we start
Best for growing teams, agencies
For a brokerage: agent and buyer portals with lead routing, on your own domain.
Fixed price and date agreed before we start
Best for marketplaces, complex logic
For a brokerage: the full system, with every view, commission splits and the client portal.
Fixed price and date agreed before we start
Best for founders validating an idea
For a brokerage: testing a new idea, like an off-market listings club, before you commit.
Fixed price and date agreed before we start
Yes. Listings come in from your IDX provider's feed or API and sync into Airtable on a schedule, so nobody retypes them.
We export your contacts, deals and history and import them before launch, so day one starts with your real pipeline.
Fixed price. Fixed date. You own everything we build: the Airtable base, the Softr frontend and every automation we configure.
Your call is with Vaibhav Garg, founder. He scopes every build and sets the fixed quote himself..png&w=1920&q=75)
