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Every lead.
Every deal.
One live portal.
Lead routing, agent pipelines, listings and transaction milestones running on one system, built around how your brokerage actually closes deals rather than how a generic CRM expects it to.
Sound familiar
Why Portalcrafter
Built for your brokerage. Not the average one.
Off-the-shelf real estate CRMs are built for the average brokerage. This is built for yours.
Lead routing rules you set
Off-the-shelf
One shared inbox
Portalcrafter
Routed on your rules
White-labeled under your domain
Off-the-shelf
Their branding
Portalcrafter
Your brand
Pipeline across every agent
Off-the-shelf
Per-agent views
Portalcrafter
Brokerage-wide
Commission splits calculated
Off-the-shelf
Spreadsheet at month end
Portalcrafter
On the deal record
Client-facing transaction timeline
Off-the-shelf
Email updates
Portalcrafter
In portal
Built around your exact workflow
Off-the-shelf
You adapt to it
Portalcrafter
Built for you
What we build
Four front doors. One system.
Agents, brokerage leadership, buyers and sellers each get their own branded login, and every enquiry the site captures lands in the same database.
Proof
Brokerage platforms we've shipped.
The brief, the stack, and the problem solved.
Every build above is a permissioned client portal on Softr and Airtable. See the full portfolio with the brief and outcome for each, what each package costs and includes, or how we handle your customers' data.
Ready to build it right?
Fixed price. Fixed date. You own everything we build — the Airtable base, the Softr frontend, and every automation we configure.